Danish consumer authorities are working together with authorities in other EU countries to tackle companies who consciously, and in violation of the law, mislead consumers on the Internet.
Misleading practices, e.g. in the form of subscription traps, can lead to significant losses for consumers and affects their willingness to shop online. It is also harmful for the majority of companies who do follow the rules.
In Denmark, the Consumer Ombudsman enforces the Marketing Act on Danish territory, while the Danish European Consumer Centre provides guidance and help for consumers who have experienced problems when trading across national borders in the EU.
The European Consumer Centres Network has reported a sharp increase in the number of complaints about consumers being misled on the Internet, which should be seen in the context of an increase in online trade.
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